The Art of Persuasion: 5 Elevator Pitch Examples That Stand Out

No matter the personal opinions you hold about software as a service (SaaS), the allure of the business model has been around for a while. Why? Because it can offer […]

What is content creation without a workflow? Quite likely, a flurry of email attachments passed back and forth beneath a cloud of frustration. It probably involves confusion around creative direction, […]

Good news: You don’t have to be a creative writing expert to tell a great story. Bad news: Anyone can write a blog post, type something up for social media […]

When you designed your current website, you probably looked at it the way I look at every pop culture reference I put into marketing content — that is, with immeasurable […]

Marketing is complex. There are a lot of moving parts across creative teams such as design, copy production, SEO, PPC and more, which can make production and coordination confusing if […]

The holidays are in full swing. Marketers around the world are drafting New Year’s resolutions for bringing success to their brands and leveling up their own skill sets.  For some […]

The golden arches. The red-and-white bullseye.  These ultra-iconic logos wouldn’t be quite the same without a splash of color. And neither would yours. But the endless spectrum of options can […]

On November 2, Google announced its next Core Update to the search algorithm, marking the second significant update in the last two months. This sort of frequency between updates is […]

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