Why Use Facebook Ad Management Services
Facebook is the top-rated network for social media ads among B2C and B2B marketers alike. This massive online community gives businesses in all industries an opportunity to connect with their target audiences, build up a base of followers and get their content directly in those followers’ News Feeds.
Strategic Facebook ad management helps build brand awareness while promoting lead generation efforts by distributing content for every stage of the sales funnel. Facebook ads are so effective because they can be highly targeted; for instance, you can display ads to users based on their location, age, interests and more.
Advertising on Facebook is also cost-effective when done correctly. Facebook ads, like other social media ads, can work on a pay-per-click (PPC) model, meaning you’ll only pay for ads when someone clicks on them. They can also be priced based on impressions, or the number of times the ad is displayed to users. Tailor your ads to show up in the News Feeds of your existing customers and the users most likely to be interested in your company.
A smart and well-executed Facebook ad campaign will support your marketing and commercial goals, whether you want to expand your reach, increase sales, drive more website traffic, or spark more engagement on your strongest social networks.
Facebook is the top-rated network for
social media ads among B2C and B2B marketers
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Facebook Advertising Services at Brafton
As a full-service digital marketing agency, Brafton provides a wide range of organic and paid social media marketing services. We can handle everything from your Facebook and Instagram management to your paid advertising campaigns across all of your social media accounts.
Every social campaign we manage is crafted to support your marketing objectives and help you achieve your business goals. Here’s a look at what you can expect from our Facebook ad management services:
1. Ideation
Your team will work with you to determine the best characteristics of an effective Facebook advertising campaign for your brand. This will be based on detailed knowledge of your organisation as well as our expertise on Facebook advertisers in your industry.
2. Goal Setting
Every social media advertising campaign needs measurable goals to track its progress and success. Our expert strategists will help you set achievable goals that will support your commercial and marketing objectives.
3. Creation and Implementation
From copywriting to graphic design to ad set-up, our experienced team can help you every step of the way.
4. Reporting
Your dedicated Facebook ads manager will track key metrics to ensure your campaign is on the right track. They’ll present relevant data to you and your team on a monthly basis to report on your successes. Then, they’ll use this information to adjust your campaign for maximum success.
Social advertising is an important component of a digital marketing strategy. We’re here to help you get it done right.
Facebook Ad Management Services
We offer monthly and rolling social media management packages, as well as custom-quoted services for just about anything you might need in the way of social marketing and advertising strategies. We can build your social profiles from scratch, which includes setting up page roles to creating copy for your Business Page, customising notifications, organising page tabs, helping you promote your page through your website and much more.
Alternatively, we can optimise your existing Facebook presence by:
Setting strategic goals.
Refining your target audience with Audience Insights and other tools.
Optimising your Business Page copy.
Making recommendations for what information to add to your About pages.
Here’s how we can advance your Facebook advertising strategy:
Set-up and Optimisation
You’ll get the best results from your Facebook advertising campaign if you’re taking advantage of all the tools that capture audience information and create lookalike audiences to disperse your message across larger populations looking for your solutions.
Whether you’re already utilising Facebook ads or you’re a novice to this tactic, we can help you set up and optimise your campaign.
Facebook Pixel
We can help you install Facebook Pixel onto your website, either through accessing your website code or by working with your developer to get it set up correctly. Facebook Pixel is a small piece of code that lives in the background on your website. It records the interactions people make on your website, such as making a purchase. It can tell you whether these engagements happen after the user sees your Facebook ad – in other words, it gives you more insight into how well your Facebook advertising strategy is working.
Custom Audiences
Custom Audiences is an option available through Facebook that allows you to target your ads to the audiences most likely to engage with them. They can be created in a number of ways, including customer lists, website and app traffic and Facebook engagement. Custom Audiences uses data you already have about your audience to ensure they see your ads across Facebook, Instagram and Audience Network.
Lookalike audiences help you expand your reach through Facebook’s advertising networks by creating audiences based on the characteristics of your custom audiences.
Business Page
Creating a Business Page on Facebook also gives your brand a chance to engage with other industry counterparts, spark relationships with social media influencers and make important business connections. It also indirectly serves search engine optimisation campaigns by helping to drive traffic to your web pages.
End-to-End Ad Creation
We can help you strategise and execute your social advertising campaigns every step of the way. This includes:
Choosing the ad format
Whether you want a plain text ad, display ad, video ad or carousel ad, we can help you choose the right ad format for your campaign, organisation and goals.
Creating ad copy and design
We work with teams of experienced editorial and graphic design staff that can create compelling copy and eye-catching design that will make your ad a hit.
Optimising your landing page
The landing page your audience is directed to after clicking your ad should look great, and reflect the ad copy and your brand guidelines. We can help create or improve your landing pages for the best ad experience.
Social Engagement Videos
Video reigns supreme on Facebook. It delivers demonstrably better engagement metrics (impressions, likes, comments, shares) than any other type of content on the channel.
At Brafton, we have an in-house video production team that can script, produce and edit social engagement videos. These 30- to 45-second shorts are crafted to be memorable, engaging and easily digested by anyone scrolling through a congested News Feed.
Our videos can be used as organic posts or video ads. We can tailor each one to the format it’s meant to be used for.
Social Media Ad Management
As you can tell, Facebook Ad management is one of our specialties at Brafton. We can work within Ad Manager and the Power Editor to oversee your ad campaigns from start to finish. We’ll help you refine your target audiences, select the right Facebook ad formats, allocate spend strategically across your other channels and measure the performance of your paid social campaigns.
Our expertise doesn’t stop at FB Ads though – We can create social ad campaigns for Twitter, LinkedIn, Instagram and more.
Social Listening
By keeping an ear to the ground using social listening tools, tactics and techniques, our social media managers can discover conversations – for better or for worse – that Facebook users are having about your brand.
We can monitor and compile key metrics such as brand mentions, the context for those mentions, sentiment, share of your brand’s voice in industry conversations relative to competitors’ and much more. This information can be invaluable for reputation management and customer relationship building. It can also be used to identify opportunities to work alongside social media influencers and develop your thought leadership.
Social Media Contest Creation and Management
Rule No. 1 of all social media: Be social. At Brafton, we don’t just treat Facebook like a content distribution platform. We also make sure that we’re actively engaging the right audiences and going the extra mile to spark relationships with potential leads.
One of the ways we do this is by strategising contests and user-generated content campaigns that will help build up followers and drive deeper engagement among your existing audience. We also help manage these campaigns during their execution and measure the outcomes. We can use the information gleaned from these contests to learn more about your audience and further refine your marketing and advertising efforts.
Custom Reporting
Facebook marketing is most effective when it’s part of a larger strategy that serves your goals. Whether those are to drive more traffic to your website, boost lead generation, improve customer satisfaction, build customer loyalty or all of the above, our social media strategists will create benchmark reports and then track the progress of your campaigns on a monthly basis.
Some of the key metrics we look at in our analytics and reporting include:
- Impressions.
- Reach.
- Clicks.
- Likes.
- Shares.
- Comments.
- Facebook referral traffic.
- Follows.
- Video metrics.
- Cost-per-click, cost-per-action, cost-per-thousand-impressions and other paid ad metrics.
We can also create custom reports for individual social initiatives such as contests and user-generated content campaigns.
Facebook marketing is most
effective when it’s part of a larger
strategy that serves your goals.
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Strategise. Engage. Convert
You don’t need to connect with all 2 billion Facebook users – just the ones who have commercial value to your brand.
Our Facebook management services will help you develop a strategy to engage those users, and convert them into high-value prospects.
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