Tell Your Story Through Branded Content
As a content creation agency full of content creator teams like animators, designers and content writers, we know stories matter — and that good ones make a difference.
Quality content informs, entertains and inspires. It builds a presence among your target audience by cultivating credibility and trust while empathising with real people.
Brafton creates relevant content that starts conversations with prospects. We nurture those discussions into relationships and, eventually, sales — all by sharing great stories. Our content writer and designer teams know how to tell these stories through the right type of media, delivered at the right time on the right channels.
We launch brands through innovative marketing, from conception to creation to conversion. With analytics tracking and campaign measurement, we combine the creative power of in-house writers, designers and videographers with the search data of your highest-value prospects.
The results are greater search presence, stronger brand awareness and proven ROI.
Content Creation Services From the Experts at Brafton
You may wear a lot of hats in your business, but you likely aren’t a creative writer, SEO content expert, animator, designer, influencer marketing genius and social media strategist all at once. Luckily, you don’t have to create digital marketing website content alone. From infographics accompanying your newest blog post to live social media content like streams, we know just how to deliver what your target audience craves. Better yet, we do it all with a digital content strategy designed around your company’s goals.
Here’s a little taste of what we can do:
Copywriting Services
At Brafton, every content writer is a creative storyteller trained to put your business in the spotlight through digital marketing best practices and optimised content. Strong copywriting attracts more clicks and more conversations. It’s likely one of the first entry points into your sales funnel.
Brafton’s content creation and blog writing services are top-tier, regardless of your copywriting needs. Our success is built on proprietary software, innovative ideas and reliable performance metric tracking.
Our written content begins with data and analytics to ensure it reaches the target audience and fulfils a larger business goal. Blog writing services tell intriguing stories and increase your brand’s digital presence. We offer industry-specific experience through our expert writers’ collaboration with your team. The result is powerful, engaging content.
Need help with website content creation for landing pages, banner ads, campaign materials, internal assets, lead generation emails and other sales-enablement collateral?
Graphic Design Services
Humans are visual creatures. Getting custom illustrations, branded infographics and creative UX designs in front of a large audience propels your brand ahead of competitors still relying on stock imagery.
Most good content contains at least one element of graphic design. With the addition of this kind of asset, your content becomes more engaging in a way that supports your brand’s visual identity. Our content marketing strategies use visual elements to convert more leads and maintain a high level of brand consistency.
Here are some of our most popular graphic design assets:
Infographics:
Even when dealing with complex data points, our designers can make the information more consumable and simple to understand.
White Papers, eBooks and Case Studies:
This is where our copywriting services blend with design to create highly professional lead-gen assets.
Calls to Action:
Your brand’s CTAs play a big role in encouraging a particular action to take place. From the font and colour to the button design, CTAs are vital for conversions.
Custom Illustrations:
These assets accompany blogs, landing pages and other online content. They elevate the visual appeal of your company’s website and social media.
These are just a few options offered by Brafton’s talented graphic designers. We know how to appeal to your desired audience. Plus, we bring the experience that comes from more than 10 years in the business as the leading content marketing agency in the UK.
In addition to personalised branding work, we create professionally designed eBooks, white papers, case studies, sales sheets, executive reports and more. From infographic design to web page layout, we’ve got the vision, and we’ve got the visuals to bring it to life.
Video Marketing Services
Video is the future. Across all channels, all site visitors and all formats, video is an investment you can’t afford to cut. It’s a fundamental component of every content strategy and a core competency of Brafton’s content creation services.
Customer testimonials, on-location shoots, corporate promos, in-studio productions, live event coverage and multipurpose animations are just a few of the ways we drive higher video marketing engagement.
Brafton offers a variety of video services that meet a range of needs. Our marketing strategies are elevated through our video shoot options. In addition, we offer animated formats for increased viewer engagement.
Our in-house team of videographers, animators and studio specialists are visionaries in their fields.
Blog Writing Services
Brafton’s content creation process is simple but powerful: Write for your target audience, optimise for search. Our content writers steep themselves in your industry and collaborate with subject-matter experts to showcase original thought leadership in every blog post. We know inbound marketing is about starting conversations with the right people, at the right time.
Armed with real-time data from leading content marketing tools such as Google Analytics, BuzzSumo, SEMrush, Moz and MarketMuse, we blog with intent. No fluff, no filler. Just engaging content with real SEO value.
We understand your audience, the content they want to read and the problems they hope you can solve. Leveraging SEO expertise across a number of industry-specific writing teams, our content writing services put quality at the forefront of your content strategy.
White Paper Marketing Services
Long-form, data-rich assets like white papers are great resources for high-intent readers. We conduct industry interviews, compile timely research and craft brand-infused, quality content and formatting to establish your business as a thought leader in your space.
White papers are a key tool for lead generation, and our proprietary Arch software allows you to embed your downloadable assets into other content and distribution strategies so you capture as many leads as possible.
eBook Marketing Services
Combining engaging content writing with eye-catching graphic design, Brafton eBooks are an ideal asset for capturing and holding on to audience attention, allowing you to present and detail even the most complicated topics in a simple, easy-to-follow format.
As with white papers, this form of content marketing also provides ample opportunity to generate leads through downloads, complete with dedicated landing pages and custom CTAs.
Social Media Content Services
Social media content creation plays by its own rules. To appeal to your target audience on different channels, you need to know what they’re talking about, how they interact with content and — perhaps most importantly — how each platform’s unique structure influences your digital marketing approach.
At Brafton, we have experience crafting quality content for audiences across different channels. Our social media content creation approach always begins with you: What story are you trying to tell? Once we know what your goals are, we can tailor written and visual content to fit Twitter, Instagram, Facebook, LinkedIn and more.
Plus, there’s no need to choose just one platform. We can align your strategy so you appeal to different segments of your target audience depending on their channel of choice.
We also use social listening to identify social media conversations relevant to your brand, industry and competitors. With this data, we can help you structure posts that address exactly what your audience is thinking about, all while gaining an edge over the competition.
Email Marketing Content Services
Email is a vital tool in your overall digital marketing approach, and it’s an even more important addition to a content creation agency’s offerings.
Brafton content creator teams see email as a chance to collaborate and shine. Our strategists help choose the target audience for your campaign. Next, a content writer carefully crafts each line of text for maximum impact. Finally, a visual designer will handle CTA buttons and other designed assets to bring it all together.
We can also help you automate and manage campaigns across different segments of your audience. This doesn’t just keep your customers engaged — it also helps turn potential customers into leads.
Creating Integrated Content Marketing Campaigns
Quality content only gets you so far. You need fully integrated campaigns that include a diverse mix of asset types. Our teams work laterally across departments to create and curate content from start to finish, ensuring it adheres to brand guidelines, provides value to your audience and serves a distinct purpose within the larger strategy. From search engine optimisation to social media marketing, every digital marketing function at Brafton is carefully synchronised to enhance the content creation strategy.
Our marketing team consists of content writers and graphic designers, but also social media managers, digital marketing consultants, technical SEO experts and strategists who oversee and manage the larger content strategy.
We focus on being precise, targeted and cohesive — we don’t rely on outsourced freelance networks or makeshift creative teams. We’re here to bring your content to the masses.
See The Results
Dozens of Page 1 Rankings for Gerard Malouf and Partners
In 2021, we’ve secured the placement of 52 pages on Page 1 of Google for GMP.
55% Increase in Site Conversions for Rubbermaid Commercial Products, Australia
How does a large B2B brand in Australia increase lead generation? With a combination of organic & paid campaigns that improve search presence, drive traffic and boost conversions.
1 Infographic Series, 500 Backlinks for Preply — and Counting
Language is a superpower, and so are infographics. Combine them, and you get 500+ backlinks and one AVA Digital Award.
How To Maximise Content Creation Investments
Your marketing goals inform our strategy and we value collaboration. At the same time, we help guide your team in the right direction, whether the end goal is a higher ROI or a broader online presence. We bring commercial value to your brand with creative services that serve a results-driven content marketing strategy.
Every asset is tied to a specific dollar amount — we create, track, analyse and report on the results of your content investment. Our content creation services build upon what works and improve upon what doesn’t. The data and analytics offer important insights into the performance of the content, and adjustments are made accordingly.
Content marketing is a multibillion-dollar industry full of growth opportunities, and we create only what counts, what matters, what converts.
Not in the UK?
Check our international content creation services: