ClickCease Content Writing Archives - Page 3 of 8 - Brafton

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Creating a writing style guide in 8 steps (A walkthrough)

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A writing style guide is a reference resource for editorial content creators. It chronicles your brand personality and tone of voice.

How to write a product description that sells (+ 11 examples)

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Effective product descriptions not only give customers information about the offering but also deliver psychological appeals.

5 awesome writing hacks for better marketing copy

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Great written content is always relevant as a marketing tool. Here are five ways to make your writing flow more easily and reach your audience more effectively.

Why the death of content mills is long overdue

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The agency model is the present and the future of content marketing.

Content vs Copy: Is There a Difference? (Infographic)

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What’s the actual difference between copy and content? And how can you master both to get the most out of your content marketing?

How it’s made: A look inside the blog writer’s mind

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Ever wonder what it takes to write high-performing blogs? From ideation to distribution, here’s an inside look at all the creativity and resourcing that goes into making blog content.

Why we tawk the way we tawk: Communication accommodation in content marketing

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How content can require communication accommodations, just like your conversations do.

Telling a story with data

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The best content marketing strategies are backed up by cold, hard data. Here’s how to weave a narrative with those numbers.

3 of the best company blogs of 2017

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Let these examples serve as your guidepost for creating a great blog.