Over and around: Andrew Walters on Brafton Consulting
Brafton’s Consulting department works tirelessly to improve our clients’ marketing efforts. Meet the man leading the charge.
Brafton’s Consulting department works tirelessly to improve our clients’ marketing efforts. Meet the man leading the charge.
Low time-on-page, high bounce rates, and sudden dips in traffic. Here’s how to deal with these, and other common engagement analytics issues.
You know the value of audience personas, but building them can be a struggle. Here’s how to put your social presence to work to mine data.
Take a closer look into analyzing audience search behavior to improve your keyword strategy.
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Smart competitive analysis can help you unlock content opportunities to fill gaps in the conversation. Brafton Consulting Director Natalie Grogan’s sharing three things to incorporate in your competitive analysis.
Most brands don’t have the ability to seamlessly integrate content onto their websites. Vice President of Product Meredith Farley’s offering Brafton’s solution.
In the year 1900, ad agency Lord & Thomas introduced a novel element to its advertising services: behavioral impact research. Clients were asked to provide mail-order and sales-fluctuation records for […]
Content writers can use Google Analytics to understand what readers want and refine their approaches to create more successful marketing assets.