I’ve been writing for as long as I could hold a pen and telling stories even longer. For me, artificial intelligence (AI) was like the radioactive spider that bit Peter […]
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Stop me if this sounds familiar: You’ve been struck by the perfect idea for a new piece of content and started to put your (metaphorical) pen to paper. With a […]
Fluffy phrases are the empty calories of content creation. They might bulk up your word count, but they starve your message of meaning. A dollop of fluff might be a […]
Marketing without an SEO content brief is like building houses without a blueprint. You might as well build sandcastles at low tide. With a thoughtfully structured brief template, you provide […]
Which of these two sentences are you more excited about? Marketers can win a lifetime supply of chocolate. You can win a lifetime supply of chocolate. * Unless you’re about […]
Social media is an ever-changing beast — from rebrands to new platforms (I’m looking at you BeReal), it can be hard to keep up. But it doesn’t always have to […]
A one-pager template is the perfect way for your sales and marketing teams to ensure consistent delivery of a branded asset for every product or service you launch. Here’s how to create a template of your own.
There’s no place for sloppy copy in your digital marketing. It wastes your reader’s time. It erodes the trustworthy, authoritative brand your team has worked so hard to establish. And […]
In internet culture, when two fictional characters are in a relationship (or everyone thinks they should be), they get a “ship name.” And if those characters happened to be finance […]
There’s one secret ingredient that makes every clickbait headline work … No, there isn’t, but you got curious, didn’t you? That’s why we’ll address one of the working mechanisms behind […]